The Polar Bear Project
Web Development, 3D Model, Social Change
Families with Young Children, World Wildlife Fund
3D Modeller, Developer, Key Researcher
00 Problem Overview
You Don't Actually Care.
As the world is affected by global warming, deforestation, and melting ice caps, humans continue living their lives as normal. The truth of the matter is that most people don't care, or understand the truth about life for polar bears.
Educate an audience using appeals to emotion to allow them to understand the severity of global warming on polar bears. Make people feel something in reaction to the website.
01 Campaign Research
Polar Bears... This Again?
Using stuffed animals as a vessel for communication, World Wildlife Fund targets families with young children to educate the inheritors of the earth; much like the final product created.
As global warming is a global problem, the final product focused on a digitally accessible website which connects users to accurate information from the World Wildlife Fund.
World Wildlife Fund's website was largely used to focus on a set colour scheme with artic shades to inspire a deeper connection from the audience.
02 User Flows
Problems to Games
Bringing it Home
As the user makes their final choice, a full page of information overlaid on top of their game allows them to remain connected to previous screens, while consuming much needed information.
Light on Text
Young and inexperienced
Complicated website elements and effects were removed in favour of a young audience in order to highlight key information about polar bears.
Star of the Show
Image heavy layouts were featured to allow interaction from a young audience, providing space in a consistent corner for the user to interact with the website.
04 digital Model
An Icy Tundra
All models were created using Cinema 4D, creating objects and incorporating lighting to be exported into a Collada Model in the final website.
A simple glacier in a pool of water was created, using a low polygon approach in order to make the atmosphere easily understandable to a young audience.
As the World Wildlife Fund uses soft toys to start conversations about endangered animals, polar bears were modeled in a familiar art style to young children such as Minecraft.
05 Web Protoype
Building the Website
Making it Snow
Randomized snowfall set the scene by adding a mesh into the 3D space and slowly moving them down the screen.
Adding the Overlay
As the final animation occurs, a full page information screen was added using an ID within the page container.
06 Final Piece
The Polar Bear Project
Would you Rather?
The experience begins by asking simple questions based on the childhood would you rather game. The user is asked questions that a typical human would experience, next to what an average polar bear faces every day.
As the player clicks on the 'Human' choices, polar bears slowly sink from view, killing the population of bears. There is no option for the users to undo their actions, as they continue making choices that humans think nothing of every day.
Maybe it's funny to You.
The experience ends when the user selects the Polar Bear's choice, or they have made the ice cap melt completely. The firm text displayed prompts the user to think about humanity's actions to global warming, sparking potential converstations within families and providing educational resources.